Catherine Black's Page

Your event doesn't have to end when the last lights are shut down, because its repercussions can continue to ripple outward andgenerate more exposure for your organization, as well as prepare theground for future events. Post-event marketing is often overlookedas a way to make those ripples last longer and reach farther, but feworganizations take full advantage of it and even fewer event managementsystems take this into consideration.There are a variety of strategies for amplifying your event's…See More

One of the best ways to generate interest in your event is to create a buzz around it. And one of the best ways to create a buzz is to develop and disseminate the ideas and people that are driving your event. An event management system that integrates with other online applications, such a content management/website publishing tool, gives you this option. While most event website focus on thebasics—registration, ticketing, programming—the Internet is actually a great way to get extra mileage…See More

Standard online event management systems offer a stand-alone registration site where attendees are directed to go through the steps of theirregistration and payment. These sites might have more or less visual"dressing" such as a logo or color scheme to associate the event withits host organization, but in general they follow a standard formatdictated by the service provider's infrastructure. For a small event,especially hosted by an organization that doesn't already have its ownonline presence…See More

Read the full articleIf your work deals with large numbers of people, you need a solid contact database to organize, track, and communicate effectively with them. Event planning is one of the industries where having asophisticated and flexible contact database that can handle a broadrange of transactions is key.A CRM ("customer relationship manager") is a high-powered contact database…See More

Read the full articleMost event management and online registration systems are just that and nothing more. Some include email broadcasting tools to help promote your event. But having a fully-developed onlinepublishing suite can help direct traffic to your event website and provide additional information to your attendees.By publishing articles and uploading informational material (such…See More